Easily mixed meanings

ensure vs insure

Ensure means to make certain; insure means to protect with an insurance policy.

ensure

verb

to make certain

“Please ensure the door is locked.”

insure

verb

to cover with insurance

“We insured the car against theft.”

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Drop each word into the blank. The explanation tells you why one works and the other doesn't.

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Questions about ensure vs insure

What is the difference between ensure and insure?

Ensure means to make certain; insure means to protect with an insurance policy.

How do I remember ensure vs insure?

Insure involves an INsurance company. Ensure means make surE.

Are there exceptions?

"Assure" is a third member: you assure a person (remove their doubt). In American English "insure" is sometimes used for "ensure", but keeping them apart is clearer.

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