its
possessive
belonging to it
“The cat licked its paw.”
Sound-alikes
its vs it's
"It's" always means "it is" or "it has"; "its" is the possessive, like "his" or "her".
it's
contraction
it is / it has
“It's been raining all week.”
Try it: which word fits?
Drop each word into the blank. The explanation tells you why one works and the other doesn't.
The company changed ______ logo.
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Questions about its vs it's
What is the difference between its and it's?
"It's" always means "it is" or "it has"; "its" is the possessive, like "his" or "her".
How do I remember its vs it's?
His, hers and its never take an apostrophe. If you can say "it is" or "it has" in the slot, write it's.
Are there exceptions?
The form "its'" (apostrophe after the s) does not exist in standard English.
Is there a quick test?
Read it as "it is". If the sentence still works, use it's.
Still unsure?
Paste your own sentence and the tutor will explain which word it needs, and why.